Contact me at 469-525-7604 today and I’ll help you strengthen your marketing communications with powerful copy that commands attention, resonates with authority, and compels readers to take action.
I’m Alan Margulis, an award-winning, professional copywriter in the Dallas – Fort Worth area. My specialty is freelance and contract copywriting for all marketing and business communications. Unlike many copywriters, I know the client and agency sides of the business, and I can deliver on your strategic objectives, no matter how complex the project.
My copy is brisk, persuasive, and aimed squarely at your readers’ “hot buttons”. Whether you need a direct mail package, SEO web content, or anything in-between, rest assured your project will be delivered on-target, on-time, and on-budget.
There are a few copywriters in Dallas who will undercut my competitive estimates. But I guarantee methodical preparation, laser-targeted copy, and results that far outweigh any price difference you may find.
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|I am happy to work with your employees and vendors, and I can also pull in some of the best freelance art directors, marketing consultants, web consultants, printers, and others in the DFW area. Consider it ad agency service without the agency overhead.|
I charge on a per-project basis and base estimates on an hourly rate for similar jobs I’ve done. Estimates are all-inclusive for research, meetings, outlines, copy, and project coordination.
My invoices will never exceed the estimated price by more than 10%. Most jobs are billed upon completion. For larger projects, I may request a partial upfront payment, or payments at certain milestones.
All projects require written pre-approval.
Your readers will say “Yes”. “Yes” to subscribing to your RSS feed. “Yes” to a webcast evaluation of your product. “Yes” to your direct mail package. And if they don’t…
If your project does not meet or exceed our mutually agreed objectives, I will provide you, FREE of charge, the exact number of hours billed toward subsequent projects.
I ghostwrite a weekly blog for one of your corporate Rock Stars. The agreed objectives are 300 new subscribers and 60 additional inbound links after a month. You get only 260 subscribers, but 73 links. Part A fails but B succeeds. Still, the Guarantee kicks in.
I write a direct mail lead generation package for your software. The agreed objective is the final number of purchases, but we also project hand raisers and conversion rates. In this case, the guarantee kicks in if the final number of purchases is below the objective.
My initial consultations are always free, to let you decide if I am the right copywriter for your needs. Just email me or call me at 469-525-7604. You’re also invited to call me for my FREE win-win evaluation services. You get to see my expertise in action. I get the opportunity to skip selling and go straight to proving what I can do for you.
For 15 years, I cut my chops in the marketing industry through direct response mail, online, and integrated campaigns. Few copywriters have the ability to evaluate what you’ve done and tell you precisely what’s working and what needs to be improved.
Email one of your Direct Response pieces (including web) and I’ll email you a customized evaluation within 72 hours, absolutely FREE.
Call me to discuss your online marketing strategy. Let’s review everything you’re doing and I’ll email you a customized report detailing how you can improve your ROI, develop a “tracking funnel”, and capitalize on the inbound marketing revolution. Google, SEO, Web Analytics, and Social Media…I’ll show you how to use these tools to grow in 2010.
CALL NOW: 469-525-7604
Click here to download my resume.
Intuit: The “Webcast” Lead Generator
This direct mail package for Intuit not only beat a long-standing control for initial response rate; it also proved a stronger way to convert leads to buyers. Intuit had been using the industry standard software evaluation kit to convert leads to buyers. But static software leaves Intuit with no window into the user experience and no control over whether the software even gets loaded. Enter the “webcast” evaluation, an assisted way for prospects to try, and a stronger conversion tool Intuit has used ever since.
Capital One: 2 New Ways to Look at Auto Finance
In Auto Finance, it’s rare that a direct mail offer of financing positions an auto loan as anything other than a commodity. Of course, without a knockout rate, there’s no potential for outsize response, so creative twists on the presentation and the positioning were in order.
In “Cash Buyer”, I positioned the offer as the car buyer’s key to enjoying the power and control of a cash buyer. Sure, Capital One execs pointed out that the power of a cash buyer is a myth. But perception is reality. Car buyers say “YES” to being empowered. This piece surpassed a 3-year control by 60%!
In “Notification”, we challenged the premise of even making an “offer” of financing. Instead, we “gave” deal as a valuable reward for cardholders. This was simply a notification and breakdown of the details. It surpassed the control by 54%.
Mitsubishi/Capital One Partnership Sweepstakes
This was the second year of this joint promotion and the objective was to exceed participation from the first by 20%. This piece nearly tripled the prior year’s participation by getting our respondents to visualize themselves as winners of the grand prize (a little sexiness didn’t hurt either!).
Bella Vista Company: A Point-of-Decision Marketing Approach
People remodel their homes primarily when needs or issues arise. When they’re ready, customers Google “Aging in Place”, “Dallas remodeler”, or “contractor, home addition”. Interruption marketing gets companies in the consideration set. Having online content for SEO puts Bella Vista where they want to be – at the customer’s point of decision. This “Advertorial” series killed 2 birds with one stone, establishing authority and brand significance through magazine print ads, with the articles doubling as inbound marketing content online. Result: a steady increase in prospect contacts, online and by phone.